Browsing the cosmetics aisle is nothing new for most women, and yes, even some men - especially for those who supper from skin conditions. The problem is that there are so many skincare lines out there, it can simply be too overwhelming to pick something, especially when you don’t know what will work for your skin type.
While doing some research of our own, we stumbled across It Cosmetics reviews by not only other beauty bloggers but also by consumers - by the hundreds.
These reviews had us wondering just how well these products worked, so we decided to take a look at not only the CEO and Co-Founder, Jamie Kern Lima, but some of their top products as well.
IT Cosmetics Reviews: Meet Jamie Kern Lima, It Cosmetics Co-Founder and CEO
Jamie Kern Lima is not only an advocate of It Cosmetics - she is also the Co-Founder and CEO of It Cosmetics. And she claims to pour her heart and soul into creating “truly innovative and effective problem-solving products,” that not only make users look good, but feel good as well.
“At IT Cosmetics, we live and breathe to ensure we keep every single promise we make to you, whether it comes in a compact, lipstick bullet, or tube—or whether it’s our commitment as a beauty company to change the conversation about what is beautiful. Because beauty is personal and infinite and it doesn’t have one definition or look. The most beautiful women are real, and your real beauty inspires me.”
Jamie was employed as a news reporter; therefore, she needed her makeup not just to work, but last. What made makeup more difficult was the fact that she suffers from a condition known as rosacea, also known as excessive redness on the skin.
She was very unsatisfied with the results her beauty products were giving her, especially when it came to her on-air appearance, so she decided to create her very own beauty line, one specifically targeted towards women who suffer from similar skin conditions.
In commercials, rather than hiring models to display her beauty line, Jamie decided to bear it all on camera. She showed the world just how bad her rosacea was. Jamie then applied her beauty products on camera to show how effectively it worked to conceal her rosacea - and the fact that it worked in seconds. This turned out to be a brilliant way to advertise because thanks to this commercial and word-of-mouth, her products began to grow in popularity until it was finally bought out by L’Oreal for $1.2 billion in 2016.
IT Cosmetics Reviews: What the Consumers Have to Say
While looking over the hundreds of It Cosmetics reviews out there, we noticed quite a few trends that stuck out, both positive and negative.
Below, we have compiled a list and explanation of some of the more noted pros and cons associated with It Cosmetics from fellow consumers.
IT Cosmetics Reviews: Pros
While reading through It Cosmetics reviews, one common topic was just how effectively these products worked, especially products like the Celebration Foundation.
Consumers were a bit shocked and very pleased with the fact that the products were working as advertised and were available locally in many beauty stores such as Sephora and Ulta.
When a product works, the consumers not only go crazy, they shout it to the world, and that’s what hundreds of customers have done.
The quality products were only one of the compliments consumers talked about. The fact is that these products worked as advertised and helped to speed up many user’s makeup routines, especially for those with difficult to work with skin conditions.
To advertise that a product is simple to use and works wonders is one thing. When it works as advertised, consumers are going to talk. It’s more than clear that It Cosmetics is a quality product worth the money.
IT Cosmetics Reviews: Cons
While many consumers had nothing but positive things to say about It Cosmetics, many reviewers stated that they had a bone to pick with the company. Not necessarily over the products, but over the company’s practices.
One of the biggest complaints amongst the It Cosmetics reviews was the fact that the company takes part in false advertising, especially when it comes to the price of items.
When purchasing products online or through QVC programming, many consumers were thrilled with the initial prices that they were quoted for a given product. Buyers were expecting to pay a certain amount but were later shocked by the fact that they were billed additional amounts.
When they called up customer service, many stated that they were charged for automatic shipments or memberships that they were not aware of agreeing to. When it came to them attempting to cancel these automatic shipments and memberships, many reported difficulties and still having issues being charged without their knowledge.
Another talked about the fact was that many consumers were not given full products for the price they paid. No, they weren’t given trial sizes, they were simply given products only half-full and sometimes less.
When you are paying for a high-quality product, you expect to get your money’s worth. That means getting the full amount of product promised, not half tubes.
IT Cosmetics Reviews: Top 10 It Cosmetics Products
While there are some hiccups in customer service, the products themselves scored very highly amongst consumers. So let’s take a look at the products that It Cosmetics states are their top 10 sellers!
- FULL SIZE: .28 OZ SEALED TUBE. IT'S YOUR 8 HOURS OF SLEEP IN A TUBE! Full Coverage Anti-Aging Waterproof Concealer. Packaging May Vary.
- Key Benefits: #1 best-selling, award-winning concealer!
- Full-coverage, anti-aging, never creases. Highly pigmented, covers everything.
- Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid.
- Clinically shown to make your skin look younger!
This award-winning, waterproof concealer was not only developed with the help of plastic surgeons, but it also delivers highly pigmented, long-lasting coverage that won’t crease or crack. It is infused with proprietary Expression Proof Technology, anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid, and antioxidants.
This concealer helps to improve the appearance of wrinkles and conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration.
CC+ Cream with SPF 50+ is a one-stop solution for color-correcting full coverage, anti-aging skincare, and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. This cream delivers clinically tested hydration while diffusing the appearance of skin imperfections for flawless-looking coverage that won’t crease or crack.
This CC+ cream is infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants, and vitamins.
- Anti-Aging Armour Regenerative Concentrate Rejuvenates, Repairs and Restores Skin. Deeply Hydrates, Restores Radiance, Reduces Look of Pores and Uneven Texture & Discoloration.
- Collagen and Hyaluronic Acid Plump Skin and Fill Lines Instantly.
- Transforming Moisturizing Super Cream. Clinically Shown Hydration, Developed with Plastic Surgeons!
- Hypoallergenic, Paraben-Free, Non-Irritating
- Suitable for all skin types
Confidence in a Cream is a quick-absorbing super cream that helps to transform your skin for a more supple, healthier, younger-looking appearance. It features a proprietary Anti-Aging Armour Rejuvenating Concentrate that combines collagen and hyaluronic acid to help plump fine lines and wrinkles.
The Niacin, peptides, a super ceremide complex, and other high-performance ingredients are activated on contact to help immerse your skin in moisture, smooth overall texture, enhance firmness and reduce the look of pores and discoloration.
- Lash loving biotin, collagen, proteins, jojoba, saw palmetto and amino acids
- Delivers 5 products all in one, volumizing mascara, conditioning primer, peptide infused lash serum, lash tint and lash curler
- Clinically shown to increase lash volume by 430 percent, this revolutionary formula is infused with biotin, collagen, proteins, jojoba, green tea, acai, saw palmetto and amino acids for your most gorgeous, long wearing lash results
This mascara is clinically shown to give your lashes super volume, length and elastic stretch in just one coat. The proprietary Elastic Stretch Technology helps to stretch the look of your lashes both in length and width.
The lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides are all combined with black pigment to work together to coat every lash from base to tips, all while lifting lashes and separating them to create a fuller look.
This moisturizer is designed to help cover and improve the look of skin concerns ranging from redness, dark spots, breakouts, pores, lines, and wrinkles. It also features SPF 50+ broad-spectrum physical sunscreen to help protect your skin.
Designed with proprietary 3D Skin Flex Technology this moisturizer proves smooth, flexible, pure color pigments that seemingly float over lines and wrinkles. This moisturizer is light and feels like nothing is there, and it still covers everything without creasing or cracking.
- A lipstick, stain, gloss, and anti aging balm all in one
- Delivers a gorgeous flush of color to lips that wears all day
- Ultra hydrating and conditioning
- It Cosmetics Vitality Lip flush Anti-Aging Lipstick (Je Ne Sais Quoi)
- Antioxidants and essential butters and oils
This formula contains It Cosmetics Hydra-Luxe technology along with Plum and Cherry Oil, Shea Butter, Aloe, and Jojoba. These ingredients all work together to not only treat your lips but to also hydrate, condition and nourish them. This helps to minimize the appearance of lip lines and wrinkles while also treating them with much-needed hydration and a pop of color.
Other ingredients include anti-aging antioxidants such as Vitamins A, C, E, Acai, Green and White Tea.
This anti-aging, skin-perfecting powder utilizes silk to make your pores disappear from view and hydrolyzed collagen to help smooth away the look of wrinkles.
This powder features loads of antioxidants, peptides, and other ingredients to give users a shine-free, airbrushed finish.
This No-Tug Silk Automatic Waterproof Gel Eyeliners help users glide on saturated rich colors without tugging on your eyelids. The eyeliner is clinically proven waterproof even after a full day of wearing.
This eyeliner is infused with Anti-Aging technology and skin-care benefits including Hydrolyzed Collagen, Silk Proteins, and Vitamins C and E for younger looking lids.
This redness correcting cream is rich in anti-aging peptides, colloidal oatmeal, hydrolyzed collagen, aloe, and avocado. This is said to help camouflage any red-toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots and more.
- It Cosmetics Celebration Foundation in Medium Beige/Medium .30oz Compact
- Medium beige is now called medium
- Silver or black box - silver is the new packaging
- Same great shade, same great coverage, brand new name
This foundation is a full coverage, anti-aging, hydrating powder foundation that helps give users a flawless, airbrushed complexion. This foundation is said to deliver highly pigmented, perfect coverage that will never crease or crack.
The anti-aging technology helps to blur away pores, lines, and other imperfections while also absorbing oil and shine. Other ingredients include Hydrolyzed Collagen, Peptides, Antioxidants, Grape Seed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin, Silk, and Vitamins A, C, E.
IT Cosmetics Reviews – The Final Verdict
After doing our research and looking through hundreds of It Cosmetics reviews from consumers like you, what do we have to say about the brand and the product?
First things first, we have to acknowledge the fact that Jamie Kern Lima and her team have created a quality product, one that, for the most part, lives up to expectations and that helps to solve a common problem for a good portion of consumers.
Because their products work as advertised the majority of the time, it has helped thousands of users cut back on their time spent in front of the mirror applying products to hide their skin conditions.
That being said, no product or company is perfect. It Cosmetics has room to improve when it comes to advertising their products and product control because consumers need to be aware of any memberships or autoships that may be included with orders. These are easily overlooked in many cases, so making sure that this notice is posted or mentioned several times would help clear up any customer confusion.
Better quality control would also help with the number of disgruntled customers that received only portions of their products as verse to whole products.